Maharashtra Tourism has signed a Memorandum of Understanding (MoU) with Etihad & Jet Airways aiming to boost tourism by attracting more visitors to the state and leveraging the airline’s expanding international network.
Commenting on the association, Jaykumar Rawal, Minister of Tourism, Government of Maharashtra, stated, “This MoU is the beginning of a strategic partnership with two of the leading and most important international airlines to attract as many international tourists as possible. Our aim is to jointly put in place the best strategies and a practice to increase Maharashtra’s marketing footprint and position it as the most preferred destination.”
Valsa Nair Singh, Principal Secretary, Tourism & Culture, Government of Maharashtra, added, “This is a landmark agreement that will provide valuable support for Maharashtra Tourism’s global campaigns and marketing activities, as well as some of the industry’s most important trade and business events. This unique and important partnership between Maharashtra Tourism, Etihad & Jet Airways will boost the state’s image exponentially.”
The partnership will witness the cooperation in a number of marketing activities such as inflight magazine promotion, website promotion as well as advertising and digital campaigns to promote Maharashtra as a leisure destination. Both the aviation groups would also help provide information to its users on less-explored but high potential destinations in Maharashtra for a memorable travel experience. This association will help expose visitors to Maharashtra’s rich culture and will play a key role in highlighting Maharashtra Tourism’s efforts to diversify tourism products to cater to the passions of growing travellers.
Paraag Jaiin Nainutia, MD, Maharashtra Tourism Development Corporation (MTDC) announced a seven to eight percent growth in the state’s tourism last year. “Our aim is to increase this to 10% this year,” he added.
Addressing the media, Valsa R Nair Singh, IAS, Secretary, Tourism and Culture, Government of Maharashtra said, “Maharashtra has been one of India’s biggest tourist attractions with its wide arena of magnetisms, and is home to the largest inventory of tourism products that the country has to offer with five UNESCO World Heritage Sites, over 900 caves, 350 forts, a splendid wildlife, and world-class beaches.”